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当前中国已迈入老龄化社会,截止2015年底,60岁以上老年人口约为2.1亿,根据预测至2020年底60岁以上老年人口数量将达到2.37亿。随着国内经济的高速发展,老年人注重追求丰富的生活品质和精神享受。自1997年首次提出夕阳红理念以来,老年旅游逐渐发展壮大。基于老年人对旅游活动的浓厚兴趣,积极研发和拓展老年旅游市场具有巨大商业价值。但是,当前国内旅游行业依旧面临这个诸多问题,市场细化、市场定位、产品研发以及满足不同老年需求的个性化旅游线路等都有待加强。因此,充分挖掘老年旅游的经济价值,深入研究和分析老年人对旅游需求,策划出满足老年人需求的旅游产品,充分考量旅游路线、住宿、安全等因素,提供优质的旅游服务,塑造品牌形象,形成口碑,拓展旅游市场带动区域经济发展,对老年旅游市场的开拓,提出几点对策。
At present, China has entered an aging society. By the end of 2015, the number of elderly people aged over 60 is about 210 million. According to the forecast, by the end of 2020, the number of elderly people over the age of 60 will reach 237 million. With the rapid development of the domestic economy, the elderly pay attention to the pursuit of rich life quality and spiritual enjoyment. Since the concept of sunset was first proposed in 1997, the development of elderly tourism has gradually grown. Based on the strong interest of the elderly in tourism activities, it is of great commercial value to actively develop and expand the tourism market for the elderly. However, at present, the domestic tourism industry still faces many problems such as market refinement, market positioning, product development and personalized tourism routes that meet the needs of different aged people. Therefore, we should fully tap the economic value of geriatric tourism, research and analyze the geriatric needs for tourism, plan out tourist products to meet the needs of the elderly, fully consider tourist routes, accommodation, safety and other factors, provide high-quality tourist services and create a brand image , Form a reputation, expand the tourism market and promote regional economic development, the development of the elderly tourism market, put forward some countermeasures.