随着好莱坞大片《速度与激情7》的热映,中视金桥国际传媒集团旗下乐途旅游网(www.lotour.com)联手广汽本田飞度演绎了一场旅游与自驾的速度与激情。三个月来,乐途打造的潮玩自驾概念经过活动引爆和素材沉淀,为本田飞度品牌迅速聚集了大量年轻粉丝。通过有趣、个性、张扬的活动形态,实现了本田飞度成为年轻族群营销和旅游群体完美融合的成功案例。新奇创想多轮比稿胜出接到广汽本田飞度项目比稿通知的时候,乐途策划团队和营销团队研究调查后,围绕旅行和自驾进行了多个创 With the Hollywood blockbuster “Speed ​​and Passion 7”, CCTV Jinqiao International Media Group ’s Lotto Travel Network (www.lotour.com) together with Guangzhou Automobile Honda Fit performs a speed and passion for traveling and driving. In the past three months, the fun-filled self-driving concept of tide-play was detonated and material precipitated. As a result, a large number of young fans were quickly gathered for the Honda Fit brand. Honda Fit has become a successful case of a perfect combination of young ethnic marketing and tourism through fun, individuality and publicity. Novelty think more than draft win After receiving the notice of the draft of Guangzhou Honda Fit project, Lok Tau planning team and marketing team research survey conducted around the travel and self-driving a number of record