在新媒体和网络视频内容的冲击下,电视专业频道无论是收视率数据还是经营创收,慢慢地都成为了电视人的难言之痛。时至今日,在众多媒体求新求变和受众欣赏口味不断提高的形势下,如何脱颖而出,走出一条特色化的媒介营销道路,应该是电视频道在发展过程中倍感困惑的问题。怎样寻找自身的发展道路,突出重围,走出频道管理的困境呢?私下认 Under the impact of new media and online video content, the television professional channel, whether it is the audience rating data or business revenue, has slowly become the pain of television people. Nowadays, under the circumstance of numerous media innovations and audiences enjoying tastes, how to come to the fore and out of a distinctive media marketing path should be the problem that TV channels are confused in the development process. How to find their own development path, highlight the siege, out of the dilemma of channel management? Private recognition