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一个成功的品牌,赋予商品生命力,拥有属于自己的特征,突显出与竞争产品区隔的创意与概念。品牌所塑造出的形象,随着时间的演进,往往成为一种不易撼动的社会地位象征,也培养出一批死忠的品牌精神拥护者。瑞典国宝Volvo,无论从1927年推出的第一辆汽车开始,到最新世代的S80也好,安全绝对是VOLVO一直以来所坚持。这一个信念不仅展现在汽车上,在落实于位在瑞典Gothenburg的Volvo大本营。
A successful brand that gives the product life, has its own characteristics, highlights the ideas and concepts that differentiate it from competing products. The image created by the brand, with the evolution of time, often become a symbol of social status is not easy to shake, but also cultivate a group of loyal supporters of the brand spirit. Swedish national treasure Volvo, no matter from the first car launched in 1927 to the latest generation of S80 Ye Hao, safety is definitely VOLVO has always insisted. This belief is not only demonstrated in the car, in the implementation of the headquarters of Volvo in Gothenburg, Sweden.