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随着新时代信息化的不断发展,大数据已经成为时代潮流,拥有海量的有效数据就是行业竞争、企业转型的重要筹码。传统媒体在当下面临更为严峻的转型挑战,传统的电视消息、广播新闻等报道形式已经逐渐落后于时代发展,想要保证自身不被时代淘汰,就必须引进全新的信息技术、传播技术、通讯技术,更快、更高质的传递信息。本文将针对大数据时代的挑战,浅析传统媒体的转型之路。
With the continuous development of informationization in the new era, big data has become the trend of the times. Having a large amount of valid data is an important bargaining chip in the industry competition and enterprise restructuring. Traditional media are facing more severe transformation challenges nowadays. The traditional forms of television news and broadcast news have gradually lagged behind the development of the times. If you want to ensure that they are not eliminated by the times, you must introduce brand-new information technologies, communication technologies and communications Technology, faster, more high-quality delivery of information. This article will address the challenges of the era of big data, the transformation of traditional media.