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笔者就大市场、大流通、大商业曾经写过两篇文章,这是第三篇,拟对大贸易的提法、大贸易的基本功能、大贸易与名牌战略的关系谈点看法。许多人把名牌战略仅仅看成是工业生产领域的事,似乎与贸易无关,这是一种误解。实际上,名牌战略是贸易领域的一种现象,它植根于市场竞争的肥沃土壤,而大贸易正是实施名牌战略的主要战场。
The author has written two articles on the big market, big circulation and big business. This is the third article, which is about the formulation of big trade, the basic functions of big trade and the relationship between big trade and famous brand strategy. It is a misconception that many people think of a brand strategy as merely a matter in the field of industrial production and appear to have nothing to do with trade. In fact, the brand strategy is a phenomenon in the field of trade. It is rooted in the fertile soil of market competition, and the big trade is the main battlefield for the implementation of the brand strategy.