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社交媒体在今日中国的互联网界无疑是最热门的话题,中国拥有全球最多、最活跃的社交媒体用户群,中国互联网用户的扩张速度堪称全球之最。有调查显示,超过半数的中国互联网用户每周上网12个小时以上。2015年,中国电子商务市场的规模无人可比。对各个企业而言,如何运用这庞大的社交媒体用户群已经成为发展的关键所在。在这样的形势之下,社交媒体的发展、变化以及未来趋势,有着一股势不可挡的势头。
Social Media Today, the Internet industry in China is undoubtedly the hottest topic. With China having the largest and most active social media user base in the world, the expansion of Internet users in China ranks among the highest in the world. A survey shows that more than half of China’s Internet users access the Internet more than 12 hours a week. In 2015, the scale of China’s e-commerce market is unparalleled. For every business, how to use this huge social media user base has become the key to growth. Under such circumstances, there is an overwhelming momentum in the development, changes and future trends of social media.