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随着4G、5G网络速率的提升及网络向纵深方向的覆盖渗透,我国移动支付应用高速步入了井喷式发展阶段。以高校大学生为代表的年轻群体则成为了移动支付应用最活跃的主体,他们在日常生活学习中的信息沟通需求以及消费需求与当前移动互联网所提供的社交沟通服务、移动商务等功能具有较高的重合度。本文结合第三方移动支付企业在高校市场移动支付业务开展应用情况,针对大学生潜在目标群体的移动支付应用现状分析、推广策略及生态建设进行研究。
With the improvement of 4G and 5G network speeds and the penetration and penetration of networks in the depth direction, the application of mobile payment in China has entered a blowout stage with high speed. The young groups represented by college students have become the most active participants in mobile payment applications. Their information communication needs and the consumer demand in daily life learning are quite high compared with the social communication services and mobile commerce provided by the current mobile Internet The degree of coincidence. Based on the application of the mobile payment business in the university market by third-party mobile payment enterprises, this paper studies the status quo, promotion strategies and ecological construction of mobile payment applications for potential target groups of undergraduates.