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中国方法论坛的讲师中最特别的一位是做创意的王永辉先生,他说：“创意真正的价值在于感动”。广告人常常把每一次“殉稿”都归结为客户太烂,而客户常常把推广不利归结为广告公司没水准,但是谁又真正付出过全部努力,做一件令对方感动的事?当大家还在上下求索的时候,蓦然回首,方法原来这么简单。彩信兴起不久有一则手机的广告,在一整页上粘贴了许多彩信画面,这些画面所表达的意思要读者揭开粘贴的部分才能看到,我亲眼
One of the most special speakers in the China Methodology Forum is Mr. Wang Yonghui who creatively said: “The real value of creativity lies in moving.” Advertisers often attribute every “martyred manuscript” to being suicked by customers. Clients often attribute advertising disadvantages to advertisers, but whoever really worked hard to make something that moved the other side? Still looking up and down, suddenly look back, the original method so simple. MMS soon rise A mobile advertising, pasted on a full page of MMS picture, the meaning of these pictures to the reader to open the paste part can see, I personally