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市场经济的个人自主性要求我们在道德建设上坚持方法论上的个人本位；而市场经济的高度社会化特征又要求我们坚持价值观上的社会取向。坚持个人本位就是肯定了市场经济中“经济人”的人格定位；而坚持社会取向则又肯定了道德建设中“道德人”的人格定位。两者统一的基础在于个人利益与社会利益在社会主义市场经济中的相关性。只有从个人本位的方法论出发，才有可能达到社会取向的价值观。
The individual autonomy of the market economy requires us to uphold the methodological personal standard in moral construction; and the highly social characteristics of the market economy require us to adhere to the social orientation of values. Adhering to the individual standard means affirming the personality position of “economic man” in the market economy; and insisting on social orientation affirms the personality orientation of “moral man” in moral construction. The unity of the two lies in the correlation between individual interests and social interests in the socialist market economy. Only from the individual-based methodology can we achieve the values of social orientation.