长期以来,关于企业发展究竟是选择“多元化”战略好,还是选择“专业化”战略好的争论颇多。然而“多元化”、“专业化”都只是企业发展战略的形式选择,问题的关键要使企业形成核心专长,使企业获得长足的发展。简单地“肯定一个,否定一个”是不科学的,也是不符合实际的。在实践中,两种战略均有成功的案例,但也不乏失败的教训。美国《财富》杂志每年评出的世界500家大企业中,既 For a long time, there has been a lot of controversy over whether enterprise development is a good strategy for choosing “diversification” or choosing a “specialized” strategy. However, “diversification” and “specialization” are only the formal choices of the enterprise’s development strategy. The key of the problem is to make the enterprise form the core expertise and enable the enterprise to achieve considerable development. It is unscientific and simply impractical to “affirm one, negate one.” In practice, both strategies have successful cases, but there are also many failed lessons. Fortune magazine ranks among the 500 largest companies in the world each year