“智慧旅游”在中国的发展尚处于初级阶段,不断的研究与探索实属必要。文章以镇江“三山”景区为例,基于对其智慧旅游发展背景及建设必要性的分析,从智慧旅游体验馆、智慧营销体系、智慧服务体系、智慧管理体系建设四个方面构建智慧旅游发展的总体框架,以期实现镇江“三山”景区智慧旅游的有智增长。 “Wisdom Travel ” development in China is still in its infancy, continuous research and exploration is necessary. Taking Zhenjiang “Sanshan ” scenic spot as an example, based on the analysis of the development background and the necessity of its construction, this paper constructs the concept of “smart tourism” from the four aspects of smart tourism experience museum, smart marketing system, intelligent service system and intelligent management system Development of the overall framework, with a view to achieve Zhenjiang “Sanshan ” scenic wisdom tourism growth.