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影视艺术发展到今天已经走过了一百多年的历史。高度发达的现代传媒将影视文化的成就推到了新的高度。但在今天市场经济高涨的环境下,影视创作为了不在高度竞争的市场环境中被淘汰,出现了为迎合大众消遣娱乐需求而格调低下、轻浮浅薄的媚俗倾向。因此当代影视艺术表现出了媚俗的典型特征。这将对先进文化的发展方向和大众意识形态产生负面影响。传媒对大众审美的影响是传播学、社会学、美学等多个领域的重要研究课题。以理性的角度看待当代影视的审美倾向并加以正确引导可以为影视行业的发展提供更开阔的研究思路。
Today’s film and television art has gone through a hundred years of history. The highly developed modern media pushed the achievements of film and television to a new height. However, in today’s highly market-driven economy, television and film creation is not to be eliminated in a highly competitive market environment. There appears a tendency to be vulgar and frivolous in order to cater to the needs of public entertainment. Therefore, the contemporary movie and TV art shows the typical features of kitsch. This will have a negative impact on the direction of the development of advanced culture and on popular ideology. The media’s impact on the public aesthetic is an important research topic in many fields such as communication, sociology and aesthetics. Viewing the aesthetic tendency of contemporary film and television with a rational perspective and correctly guiding it can provide more open research ideas for the development of film and television industry.