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没有调查就没有发言权。在公关行业,没有客观的市场调查,同样不会有理性而有力的声音来为公关呐喊。这里刊登的这份河南师大爱尔公关咨诲中心的调查,尽管问卷设计、报告分析等尚有不足,但它至少给我们选择了这样两方面的信息:一、可以以小见大,一见目前我国公关市场中存在的一些问是, 只有客观地看到它,才有可能有针对性地施以对策,去扶持它,去激活它。二、可以约略地从中认识和了解公关调查的一些操作方法。
No investigation, no right to speak. In the public relations industry, there is no objective market survey, the same will not be rational and powerful voice to shout for public relations. The survey published here, Henan Normal University, Seoul Public Relations Advisory Center, despite the questionnaire design, report analysis, there are still inadequate, but it at least gives us the choice of such two aspects of information: First, See some of the existing problems in China’s public relations market is that only objectively see it, it is possible to countermeasures targeted to support it, to activate it. Second, we can know about and understand some methods of PR investigation.