对外资来说,越是接地气的产品越难以操作。外资公司自身流程、决断的复杂,也使得其在中国低线城市的竞争上处于弱势。丁家宜品牌在并购之后,收入持续降低,拖累集团公司业绩,以至于最后被放弃。科蒂集团将之归结为:“品牌关键管理成员比预期要早离开,使集团不能有效对业务进行整合。”在并购当年,丁家宜品牌创始人挂冠而去,次年,一批关键的销售人员紧跟其后。正如同其他的许多并购一样,文化的难以磨合是导致分裂的最重要原因。文化冲突是并购案例里的 For foreign capital, the more grounded products, the harder it is to operate. Foreign-owned companies have their own processes and decision-making complexity, which also puts them at a disadvantage in the competition of low-tier cities in China. Ding Jiali brand in the merger, the income continued to decline, dragged down the performance of the group, so that was eventually abandoned. Cody Group attributed it to: “The key members of the brand management to leave earlier than expected, the group can not effectively integrate the business.” In the merger of the year, Ding Jiayi brand founder, the following year, a group of key Sales staff followed. Just as with many other mergers and acquisitions, the unbreakable culture is the single most important cause of divisions. Cultural conflict is the case of mergers and acquisitions