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伴随着传媒业的飞速发展,广大收视群众对精神视觉需求各不同,因此电视媒体所面对的压力也就相应的更大了。电视媒体想在千万档节目激烈的竞争中取得自己的独属舞台,不但除了转换机制、广纳贤才、提高节目质量等措施外,更关键的是要在亿万观众中创造自己的媒体和良好品牌形象,不断完善品牌经营理念。构建和经营电视媒体的品牌,完善经营策略是摆在中国电视人面前至关重要的问题。
With the rapid development of the media industry, the masses of viewing people have different needs for spiritual vision, so the pressure on the television media is also correspondingly greater. The television media wants to achieve its own unique stage in the fierce competition of tens of millions of programs. Apart from the conversion mechanism, talent recruitment and program quality improvement, it is even more crucial to create its own media among hundreds of millions of viewers And a good brand image, and constantly improve the brand management philosophy. The building and operation of the brand of TV media and the improvement of business strategy are the issues that are of utmost importance to the Chinese TV industry.