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随着互联网的发展,企业传统竞争系统中生产、销售与价值传递三个子系统的职能发生了本质性的变化。按需生产、产销一体化、构建信息服务环境成为新竞争系统中的关键职能。建立以传播管理为中心的服务型竞争系统,就是为了能在互联网环境中实现以上三点。通过产销系统与服务传递系统的搭建,企业能够将互联网数字生活空间中的生活者需求信息纳入企业价值创造过程中,协同创新企业的存在价值,在企业与生活者之间建立更为紧密的关系,从而获得互联网时代的新竞争优势。
With the development of the Internet, the functions of the three subsystems of production, sales and value delivery in the traditional competitive system of enterprises have undergone substantial changes. On-demand production, production and marketing integration, building an information service environment has become a key competency in the new competition system. The establishment of a service-oriented competition system centered on communication management is to achieve the above three points in the Internet environment. Through the establishment of the production and sales system and service delivery system, enterprises can incorporate the information of life needs in the digital life space of the Internet into the process of creating value of the enterprises, jointly innovate the value of the existence of the enterprises, and establish a closer relationship between the enterprises and their lifestyles , Thus gaining a new competitive edge in the Internet age.