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数字媒体正在影响甚至重塑人们的媒介接触习惯,群邑和TNS联合开展的“数字生活”研究从人们的行为与社会关系出发,试图了解数字生活中的行为轨迹和社会关系背后的动因,洞察数字接触与品牌传播效果的关系。
Digital media is influencing or even reshaping people’s media contact habits. The “Digital Life” study jointly conducted by Qunyi and TNS attempts to understand the behavioral and social dynamics behind digital life from the behavioral and social relationships of people , Insight into the relationship between digital exposure and brand communication effect.