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星巴克,诞生于美国西雅图,靠咖啡豆起家,自1987年正式成立以来,从来不打广告,却在近20年时间里一跃成为巨型连锁咖啡集团,其飞速发展的传奇让全球瞩目。星巴克不仅将丑小鸭变成白天鹅的奇迹演绎得淋漓尽致,它背后还隐藏着感人的故事。家庭变故1961年的冬天对舒尔茨来说,是那么寒冷。当卡车司机的父亲出了事故,从此失去半条腿,这意味着家里失去了经济来源。此时母亲怀孕七个月,如此一来,舒尔茨一家生活更是雪上加霜。每天餐桌上,只有少的可怜的面包和苦涩的难以下
Starbucks, born in Seattle, USA, started out with coffee beans and has never advertised since it was officially established in 1987. However, it has become a giant coffee chain in nearly 20 years and its rapidly growing legend has drawn global attention. Starbucks not only the ugly duckling into a white swan miracle deduced most vividly, it also hidden behind the touching story. Family Conflicts The winter of 1961 was so cold to Schultz. When the truck driver’s father accident, lost half a leg, which means that the family lost its source of income. At this point the mother is pregnant for seven months, so Schultz’s life is even worse. Every day on the table, only a few poor bread and bitter hard to the next