论文部分内容阅读
为掌握自媒体中各类健康信息的扩散路径并寻找其中的规律和模式,文章从舆情类和普通健康信息为切入点,以有效进行危机信息预防和控制提供理论依据,借助工具分析了各类健康信息的扩散路径图以及扩散主要指标。研究发现:不同类型健康信息在公众关注度、传播层级、扩散形态等方面都有不同的特点,科普类健康信息推送无力,舆情类健康信息具有强烈且较持久的穿透力。以此汇总了自媒体健康信息扩散特征及模式,对自媒体健康信息管理提出建设性意见。
In order to grasp the diffusion path of all kinds of health information from the media and to find out the rules and patterns, this paper provides a theoretical basis for effective prevention and control of crisis information from public opinion and general health information, The diffusion path of health information and the main indicators of proliferation. The study found that different types of health information have different characteristics in the aspects of public attention, communication level and proliferation patterns. The push of popular science health information is weak, and public health information has strong and lasting penetration. In this way, the characteristics and patterns of self-media health information diffusion are summarized, and constructive opinions on self-media health information management are put forward.