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21世纪是科技经济飞速发展的信息化社会,好的广告设计能够科学理性的引导消费观念,POP广告设计属于“速成性较强”的一种喜闻乐见的广告形式,在当前对于设计水平的强化与提升,显得尤为迫切,其中关键要从设计人才的培养入手,如何转变教学观念与思路,优化课程结构是提升教学质量的关键。
The 21st century is an information society with rapid development of science and technology and economy. A good advertising design can guide consumption concept with scientific rationality. POP advertising design belongs to an ad format that is “loved by the world” in the current design level Strengthen and upgrade, it is particularly urgent, the key to start from the design of personnel training, how to change the teaching ideas and ideas, optimize the curriculum structure is to improve the quality of teaching the key.