◎面对新生代的主力消费者,如何挖掘出与时代特征相联系,有生命力和影响力的“中国特色”文化,并在老传统上做出新花样,将是本土服装品牌文化的核心与根基所在◎品牌文化必须是目标消费群所认同和欣赏的,因此,品牌文化的创建必须汲取目标消费群的群体文化◎流行文化有着强大的渗透力,如果能在品牌文化创建过程中借鉴到与自身的品牌定位相匹配和融合的文化形式,必然会使品牌的文化属性得到广泛认同 In the face of the main consumers of the new generation, how to dig out the “Chinese characteristics” culture that has vitality and influence in connection with the characteristics of the times and make new tricks in the old tradition that it will be the culture of the local apparel brand The core and the foundation ◎ Brand culture must be the target consumer group recognized and appreciated, therefore, the creation of brand culture must draw the target consumer group culture ◎ pop culture has a strong penetration, if we can learn from the brand culture in the process of creating To match with their own brand positioning and integration of cultural forms, is bound to make the brand’s cultural identity is widely recognized