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广告主:河南福森药业集团实施时间:2016年8月-11月实施范围:河南省有代表性的县市级城市核心策略:以河南全省各县市级市场为切入点,利用河南卫视的传播平台,为线上客户开拓新的线下营销渠道,探索电视媒体新的运营模式,实现品牌销量双丰收。创新点:传统强势媒体平台、媒体资源创新性运用、新型销售策略拓展,创领营销传播新模式。
Advertiser: Henan Fussen Pharmaceutical Group Implementation time: August 2016-November 2016 Scope: Henan Province, a representative county-level city core strategy: the county-level cities in Henan Province as a starting point for the market, the use of Henan Satellite TV Of the communication platform for online customers to open up new offline marketing channels to explore the new mode of operation of the television media to achieve double sales bumper brand. Innovation: traditional strong media platform, innovative use of media resources, new sales strategy to expand, create a new marketing communications model.