广告以语言为主要载体 ,考察目前广告的传播现状 ,可以看出广告突出的变化 (或现形 ) ,是广告语言充满了浓郁的民族特色。了解、探索广告语言的这种变化 ,不仅具有重要的经济意义 ,同样具有积极的社会意义 ,促使广告语言在社会主义物质文明与精神文明中发挥更大的作用 Advertising language as the main carrier, to examine the current status of the spread of advertising, you can see the prominent changes in advertising (or the current situation) is full of rich advertising language is full of national characteristics. To understand and explore this change in the advertising language not only has important economic significance but also possesses positive social significance and prompts the advertising language to play a greater role in the socialist material and spiritual civilization