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在互联网技术和多媒体技术快速发展的今天,网络舆论以表达意见多样、热点形成快速、理性程度不足的特点呈现出咄咄逼人的态势,而传统纸媒由于体制机制、传播方式等各种因素限制,影响力渐弱。一些纸媒面对网络舆论出现了不敢介入、引导乏力的现象。如何坚守舆论引导阵地?绍兴日报社所属的《天天商报》做了一些探索。敢于介入介入社会热点、引导社会舆论本是媒体的重要职能,但在新兴媒体日益发展、传统媒体内容传播和舆论主导地位被打破的今天,一些传统媒体面对新媒体的发展、自媒
In today’s rapid development of Internet technology and multimedia technology, the network public opinion presents an overbearing trend with various opinions and opinions, rapid formation of hot spots, and lack of rationality. Due to the limitations of various factors such as system mechanism and mode of transmission, Fade Some paper media appeared to face the network of public opinion did not dare to intervene, leading to the phenomenon of fatigue. How to stick to the leading position of public opinion? Shaoxing Daily newspaper belongs to the “Daily Business Daily” made some exploration. Dare to intervene in the social hot spots to intervene and guide social media this is an important function of the media, but the growing development of new media, traditional media content and the dominant position of public opinion was broken today, some traditional media in the face of the development of new media,