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2003年的报刊整顿,实现了报刊运营与行政权力的大面积脱钩,而这一整顿成果是主要通过政策推动实现的。经过这次报刊业大变局,2004年的报刊业,将进入市场因素主导的大调整期:在依靠行政渠道无望的情况下,市场竞争主体大量增加,竞争方式更加多元化、产业化,市场对资源调配的影响更加明显,市场中的报刊不论先来后到,都将经受一场在变化了的市场中重新适应、重新洗牌的阵痛。都市报“合纵时代”到来在多极市场中,竞争从来不排斥一定条件下的合作。尤其是市场上明显出现“马太效应”之后,多数报纸仅靠单打独斗很难有突破,甚至难以支撑。“合纵竞争”势在必然。近两年业内提出了“竞合策略”的理念,绝大多数报刊一直没有在操作层面找到实际突破口。2003年,上海《青年报》全新改造后,与《京华时报》共享国际文体新闻;《新京报》创刊后,与《南方都市报》共享国际文体新闻。这一做法让许多报纸灵光一闪:“合竞”的突破口就在这里——内容共享,
The rectification of the press in 2003 brought about the decoupling of newspapers and magazines from the administrative power in large areas. The result of this rectification was mainly promoted through policies. After the great changes in the newspaper industry, the newspaper industry in 2004 will enter a major adjustment period dominated by market factors. Under the hopeless reliance on administrative channels, the main body of market competition will be greatly increased, the competition mode will be more diversified, industrialized and the market will be more competitive The impact of the deployment of resources is even more pronounced. The newspapers in the market, no matter where they come first, will experience the pain of re-adapting and reshuffling in the changed markets. City News “indomitable era ” arrival In the multi-polar market, competition has never excluded the cooperation under certain conditions. In particular, after the obvious “Matthew Effect” appears on the market, it is hard for most newspapers to make breakthroughs and even difficulties in supporting them on their own. “Vertical competition ” is inevitable. In the past two years, the industry has proposed the concept of “competing strategy”, and most newspapers and magazines have not found a practical breakthrough at the operational level. In 2003, after Shanghai Youth Daily was completely renovated, it shared international cultural news with the “Jinghua Times”. After the publication of “Beijing News”, it shared international cultural and sports news with Southern Metropolis Daily. This approach makes many newspapers a flash: “competing ” breakthrough here - content sharing,