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31年前,一个以西王村村名命名的企业崭露头角;2016年,西王集团实现销售收入340亿元。这个从村子起步的企业如今跻身世界瞩目的品牌之列。“品牌是企业保持基业长青的根本保证。”西王集团的掌舵者王勇如此总结。多年来,通过强力运作,西王集团走出了一条以产品品牌运作为主线、以西王品牌国际化为目标、全力打造西王大品牌的发展道路,在全国乃至全世界叫响了西王品牌。
31 years ago, a company named after the name of West Village emergently; in 2016, Xiwang Group achieved sales revenue of 34 billion yuan. This village-start business now ranks among the world’s top brands. “The brand is the fundamental guarantee that the enterprise maintains the long-term development.” "Wang Yong, the head of Xiwang Group, concludes. Over the years, through the strong operation, Xiwang Group has stepped out of the main line of operation of product brand and the internationalization of Xiwang brand. It is trying their best to build the development path of Xiwang brand in the whole country and even the world.