在媒体传播方式即受众信息接受渠道多元化的今天,我们每天的报纸越看越厚,可供选择的电视频道越来越丰富,网络宽带技术日臻完善,这些都意味着我们的传统广播媒介正面临着严峻挑战,需要进一步开掘和发挥它的潜力。而从“声音”入手,先声夺人,把更具魅力的声音传送到听众的耳中,不失为对策之一。 Nowadays, with the diversified channels of media communication, that is, the channels for receiving audience information, the daily newspapers are getting more and more prosperous, the television channels available for selection are getting richer and the network broadband technologies are getting better. All this means that our traditional broadcast media Faced with serious challenges, there is a need to further explore and realize its potential. Starting from the “sound ”, pioneering, the more attractive voice to the audience’s ears, after all, one of the measures.