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平面设计是指人们为了传递信息所进行的有关图像、文字、图形方面的设计,在人类早期活动中就已经存在。在设计平面广告的过程中不能为了体现广告的视觉冲击力而胡乱的采用各种手法来设计,因此对平面广告设计的要求也要充分考虑在内。本文将着重探讨论述平面广告的类型、平面广告的设计需求和平面广告设计的要求。
Graphic design refers to people in order to transmit information on the image, text, graphics design, in the early human activities already exist. In the process of designing print ads in order to reflect the visual impact of advertising and indiscriminate use of a variety of techniques to design, print ads designed to take into account the requirements. This article will focus on discussing the type of print ads, print ads design requirements and print ads design requirements.