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品牌聚焦的精髓在于企业成长期的所有品类成不了行业第一品牌,可以先全力打造一个子品牌成为全国品牌。子品牌现在可以不是全国性品牌,但必须实现阶段性的区域性强势品牌。
The essence of brand focus is that all categories of business growth can not become the industry’s first brand, you can first try to create a sub-brand to become a national brand. Sub-brands can now not a national brand, but must achieve a strong regional brand.