今年初以1亿元在中央电视台黄金广告时间竞标中夺得投资总量第一的维维集团,在投资方向上又有一个大手笔出台:在火透北京的“5·23”中英超级足球对抗赛上,一举投出180万元资金,夺得大赛的冠名权。以此为契机,“维维”意欲参与足球市场的打算同时铺开。 从投资的收益上看,维维此次以巨资开头涉足足球,主要是为了推出2元一盒的新产品豆奶软包装饮料。在大赛期间,这一新品种借助足球掀 Earlier this year with 100 million yuan in CCTV gold advertising bidding won the first total investment in the VV Group, in the investment direction and a generous introduction: the fire through Beijing’s “5.23” Sino-British Super Soccer Competition, in one fell swoop cast 180 million yuan of funds, won the contest naming rights. With this as an opportunity, “VV” intended to participate in the football market at the same time intends to spread. From the investment point of view, Vivian started with a huge sum of money involved in football, mainly to launch 2 yuan a box of new products, soy milk soft drinks. During the competition, this new breed of football lift