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在2008年的中国报业市场,重庆晨报异军突起,不仅赢得了同城之战,更跻身中国都市报十强。重庆晨报的专业影响力、学术关注度得到提升,成为业界和学界争相研究的对象。2008年6月,香港城市大学博士蒋淑君女士通过了以重庆晨报为样本的博士论文答辩。这是中国都市报首次被大陆以外的博士论文作为研究对象的全英文论文,并被海外学者广泛引用。今天,我们通过传媒学界、广告业界和品牌企业的声音,从他们对晨报的评价中,我们或许能找到些许答案。
In 2008 China’s newspaper market, Chongqing Morning Post a sudden emergence, not only won the battle of the city, but also among the top ten cities in China. Chongqing Morning Post’s professional influence, academic attention has been elevated, as the industry and academic research competing objects. In June 2008, Ms. Jiang Shujun, Ph.D., City University of Hong Kong, passed the doctoral dissertation defense with the sample of Chongqing Morning Post. This is the first time that China Metropolis Daily has been a full English essay on doctoral dissertations other than the mainland and has been widely cited by overseas scholars. Today, we may find some answers from their comments on the Morning News through the voices of the media field, the advertising industry and the brand enterprises.