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过去的一年,河南卫视在大剧方面表现亮眼,29省网显示,1-8月星光剧场收视率同时段全国前八,其中不乏收视成绩不错的荧屏热播剧。如《幸福请你等等我》,四卫视首轮联播排名第一,单天最高排名全国第六。2015年,河南卫视将斥巨资加大电视剧购买力度,无论是从演员阵容还是整体推广力度,都将达到前所未有的重视和投入。河南卫视将为每部大剧订制与企业元素紧密融合的首映礼及线下互动活动,以此更好地推进媒体和企业之间的深入融合和发展。
In the past year, Henan Satellite TV performed well in large-scale dramas. According to the network of 29 provinces, the ratings of Starlight Theater in the first eight months of the same period were also among the top eight in the country. Many of them were well-received screenings. Such as “happiness please wait for me,” the first episode of four satellite TV ranked first, the highest single-day ranking sixth in the country. In 2015, Henan Satellite TV will spend huge sums of money to increase the purchase of drama, whether it is from the cast or the overall promotion efforts, will reach unprecedented attention and investment. Henan Satellite TV will make a premiere and offline interactive program for each dramas closely integrated with the enterprise elements to better promote the in-depth integration and development between the media and the enterprises.