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目前,广播电视报的读者基本为市民,农牧民订户很少,所以也称为“城市广播电视报”。广播电视报由于受到都市类报业新军的挤压,从整体上看,目前已退缩至城市报业市场的边缘,有的报纸随时都有出局的危险。都市报每天都有节目预告、节目介绍和娱乐新闻版,这些版面每周加起来远远超过一份广播电视报的容量。目前,新疆境内的广播电视报还有十几家(包括新疆广播电视报的地方版),是一个不可忽视的报种,认真研究其生存与发展趋势很有必要。《哈密广播电视报》创刊于1984年,至今已有20年历史。都市类报业新军崛起后,面对咄咄逼人的竞争态势,《哈密广播电视报》不断调整自己的办报思路,在当地报业市场上始终保持着发行量第一的强势。本人在该报效力已十余年,现结合实际操作情况谈一点体会。
At present, the readers of radio and television newspapers are basically citizens, and there are few subscribers of farmers and herdsmen, so they are also called “City Radio and TV Newspaper.” Due to the squeeze of the new army in the metropolitan newspaper industry, radio and television newspapers have, on the whole, now retreated to the edge of the city newspaper market. Some newspapers are in danger of being eliminated at any time. The Metropolis daily shows, shows and entertainment news, these pages add up to more than a weekly radio and television capacity. At present, there are more than a dozen radio and television newspapers (including the local version of Xinjiang Radio and Television Newspaper) in Xinjiang. This is a newspaper that can not be ignored and it is necessary to seriously study its survival and development trends. Hami Radio and TV was first published in 1984 and has a history of 20 years. After the emergence of the new army in the metropolitan newspaper industry, in the face of an aggressive competitive situation, the “Hami Broadcasting and TV News” constantly adjusted its way of running newspapers and kept its first circulation strength in the local newspaper market. I have been in the newspaper for more than ten years effectiveness, are combined with the actual operation of a little experience.