随着第四代移动通信网、大数据、云计算、物联网等新技术的发展成熟与应用推广,被形象称为“第五媒体”的新媒体以攻城掠地的势头冲击着报刊、户外、广播、电视四大传统媒体,成为炙手可热的新物种。为在这场传统媒体与新媒体的较量中成功突围,实现传统媒体与新兴媒体相融合,海南广播电视总台(下称海南广电)适时调整战略思路,在践行文化强省战略和广电、电信、互联网“三网融合”发展的大背景下,尝试在新媒体的发展布 With the fourth generation mobile communication network, big data, cloud computing, Internet of Things and other new technologies mature and application of promotion, the image is called “Fifth Media ” new media to attack the momentum of aggression Newspapers, outdoor, radio, television, four major traditional media, become a hot new species. In order to successfully break through this traditional media and new media and realize the integration of traditional media with emerging media, Hainan Radio and Television General Station (hereinafter referred to as Hainan Radio and Television) timely adjusted its strategic thinking and practiced the strategy of strong culture and radio and television broadcasting, Telecommunications, Internet “triple play ” the development of the background, try the development of new media cloth