“全媒体”使我国传统出版在政策层面、出版形态、出版运营等领域深受影响。在全媒体视域下,明确思路并重置定位,强化全版权运营意识并探索多渠道的盈利模式,推进跨界合作和加强复合型出版人才队伍建设是我国传统出版转型和发展的基本策略。 “All media ” so that our traditional publishing at the policy level, publishing style, publishing and operations in areas such as deeply affected. Under the all-media perspective, it is the basic strategy for China’s traditional publishing transformation and development to clarify its thinking, reset its positioning, strengthen its operational awareness of all-copyright operations and explore multi-channel profit-making models. To promote cross-border cooperation and to strengthen the building of a team of compound publishing professionals are the two areas.