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在市场经济条件下,县级广播电视作为第三产业,它已由纯事业演变为事业和企业的混合体。它不仅保留着作为社会意识形态部分的政治属性,即党和政府的重要宣传舆论工具的属性;还具备了特定的产业属性,是一个特殊性产品的生产企业和组织。作为事业单位,它是党和人民的“喉舌”,必须坚持党性原则,坚持政治家办台的方针;它作为具有社会中介作用的信息产业,又必须研究产品市场、供求关系,要严格按照市场法则运行。
Under the conditions of a market economy, the county-level radio and television as a tertiary industry has evolved from a purely enterprise to a mixture of undertakings and enterprises. It retains not only the political attributes that are part of the social ideology, that is, the attributes of an important propaganda and public opinion tool for the party and the government, but also specific industrial attributes and a manufacturer and organization of special products. As a public institution, it is the “mouthpiece” of the party and the people. It must adhere to the principle of party spirit and adhere to the principle of politicians running Taiwan. As an information industry with the function of social intermediary, it must also study the product market, supply and demand and strictly follow the market Law operation.