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长久以来,消费者对药物的观点在医学及药学研究中不被重视,而消费者对药品的信任是很重要的,他们在很大程度上决定了人们是否以及如何服药,甚至影响所用药物的疗效。下边这篇文章是第67届世界药学大会主会场的首篇报告,作者是国际著名的药物人类学家,文章分析了现代药品在全世界享有声誉的原因,同样的因素也可以帮助我们理解为什么在有些情况下人们不愿意使用药品。声誉与怀疑似乎是辨证相关的。该文对于药剂师与医生研究人们如何对药物产生信任,以及他们做选择的依据是有意义的。
Consumer perceptions of drugs have long been neglected in medical and pharmaceutical research, and consumer trust in pharmaceuticals is important, and they largely determine whether and how people take drugs, and even the drugs used Efficacy. Below is the first report from the main venue of the 67th World Congress of Pharmacology. The author is an internationally renowned pharmacologist who analyzes the reasons why modern medicines enjoy world-wide reputation. The same factors can help us to understand why In some cases people are reluctant to use drugs. Reputation and suspicion seem to be dialectical related. The article makes sense for pharmacists and doctors to study how people trust drugs and the rationale behind their choices.