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世界杯已然落幕。在过去的31个日日夜夜里,不知激荡起多少人沸腾的血液和激情。世界杯,这不仅是全世界的体育盛宴,也是企业界一场难得的营销盛会。6月初,一个名叫英利的企业奔赴南非世界杯赛场,正式作为中国首家世界杯赞助企业亮相,在赛场的超大电子屏幕上赫然入目的中国字—“中国英利”煞是抢眼,赚足眼球的同时也引起人们的好奇,英利是谁?从6月11日世界杯揭幕战开赛以来,中国英利就成了搜索引擎上的热搜词。在这场体育营销大战中,名不见经传的英利缘何会同百威、麦当劳、阿迪达斯等国际知名品牌一起,坐在了南非世界杯足球赛的盛宴上,对于世界杯高达8000万美元天价赞助,英利该如何消化?这是英利的冒险还是成竹在胸有意为之?
The World Cup has ended. In the past 31 days and nights, I do not know how many people excited boiling blood and passion. World Cup, this is not only a feast of sports around the world, but also a rare business marketing event. In early June, a company named Yingli went to the World Cup in South Africa and officially appeared as the sponsor of the first World Cup in China. The word “China Yingli” impressed on the huge electronic screen of the stadium. At the same time also caused people’s curiosity, Yingli who? From the June 11 World Cup opening match, China Yingli has become a search engine on the hot search words. In this sports marketing war, the little-known Yingli why with Budweiser, McDonald’s, Adidas and other international brands sit together in the feast of the World Cup in South Africa, the World Cup up to 80 million US dollars astronomical sponsor, Yingli how to Digestion? This is Yingli adventure or knowingly interested in it?