论文部分内容阅读
新型城镇化的发展,核心在于人的城镇化。电视媒体作为培育新市民的有力传播载体,在新型城镇化进程中承担着极为重要的作用。但目前与城镇化相关题材的电视节目还相对较少;新市民受众群老龄化问题突出;城镇化节目内容提供方式单一僵化;广告业务量普遍偏低等问题急需解决,电视媒体应该结合自身优势,有效利用数字化传播平台,在节目制作,内容供给,效果分析等方面发挥自身优势,完善传播效能,弥补短板,助力新型城镇化深化发展。
The development of new urbanization, the core lies in the urbanization of people. As a powerful carrier of communication among new citizens, the television media plays an extremely important role in the process of new urbanization. However, there are still relatively few television programs related to urbanization at present; the issue of aging population of newcomers is prominent; the provision of urbanized program content is single and rigid; and the issue of generally low advertising volume is in urgent need of solution. The television media should combine its own advantages We will make full use of digital platforms to play their own advantages in program production, content supply and effectiveness analysis, improve their communication effectiveness, make up for shortages and help deepen the development of new-type urbanization.