市场经济时代是品牌说话的时代。如今,少儿期刊市场的竞争日趋激烈,少儿科普刊作为其中的一个分支,自然难逃这汹涌澎湃的浪涛的冲击。故而,要想在种类繁多的刊物中脱颖而出,打造出自己的品牌,刊物必须强化市场意识,增强核心竞争力,而核心竞争力就在策划的竞争力。 Market economy era is the era of brand talk. Nowadays, the competition in children’s periodical market is becoming more and more intense. As one of the branches of children’s periodicals, it is natural to escape the impact of this surging wave. Therefore, in order to stand out in a wide variety of publications to create their own brand, publications must strengthen market awareness and enhance core competitiveness, and core competitiveness in the planning of the competitiveness.