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江西红色旅游品牌是江西红色旅游文化的主要文化旅游品牌形象,而赣州为江西红色旅游品牌下的子项目品牌,赣州是全国著名的革命老区,红色旅游资源丰富,以瑞金为中心,周边的于都、宁都、会昌、石城、寻乌等地都是当年苏维埃政权的红色区域。因此,赣州被称为中华人民共和国的摇篮。本文将赣州地区为代表的红色旅游资源品牌进行整合性研究,分析塑造赣州独特性的旅游文化子品牌建立方式。
Jiangxi red tourism brand is the main cultural tourism brand image of Jiangxi red tourism culture. Ganzhou is a sub-project brand under the Jiangxi red tourism brand. Ganzhou is a famous old revolutionary base in the country. Rich in red tourism resources, with Ruijin as the center and surrounding Both the capital of Ningdu, Huichang, Shicheng and Xunwu are the red areas of the Soviet power of the year. Therefore, Ganzhou is called the cradle of the People’s Republic of China. This article will Ganzhou region as the representative of the red tourism resources brand integrated research, analysis of Ganzhou unique characteristics of the establishment of tourism culture sub-brand.