在企业形象倍受人们关注的当今社会,企业家对“家丑”往往是不外扬的。可是任何事情都有“例外”,本刊本期“企业家放谈”栏目刊登的《乐百氏为何全线受挫》和《厦华的八大失误》可以说就是其中的两个“例外”。像“乐百氏”、“厦华”这样的知名企业,人们很难想像,他们会把“家丑”公之于众,但他们做到了,而且是由他们的“当家人”亲自做到的,就凭这份勇气,我们也愿意为他们喝声彩。当然,喝彩的现由并不像某些人理解的那样,是对他们“自我批评式的炒作”添彩,我们真正看重的是他们对失误的“自我清算”和处理危机的“解决方案”。 In today's society, where corporate image has drawn much attention, entrepreneurs often do not talk about “housekeeping”. However, there are “exceptions” to anything. In this issue of “Let's Talk About Business,” “why Robust setbacks across the board?” And “Xoceco's eight mistakes” can be said to be two of the “exceptions.” It is hard to imagine that famous companies such as Robust and Xoceco will make the “housewife” public, but they did it, and they did it by their own “be family” This courage, we are willing to drink for them. Of course, the reason for applauding is not what some people understand. It is their “self-criticizing hype.” What we really value is their “self-liquidation” of mistakes and “solutions” to dealing with the crisis.