市场经济改革日渐深入的中国,正致力于建立自己的企业社会责任制度。但是,当提及企业社会责任的时候,它究竟应该贴着商业的标签还是纯粹是道德层面的符号,人们对此并未达成一致。如果把慈善与企业社会责任联系在一起,它无疑是属于道德的;如果把企业的宣传推广与企业社会责任联系在一起,它无疑是属于商业的。我们期待,在这样的争鸣中,中国企业家能够找到自己的企业社会责任之路。 China, which has deepened its market economy reform, is working to establish its own corporate social responsibility system. However, when it comes to corporate social responsibility, it should be on commercial label or purely ethical symbols, people have not reached an agreement. It is undoubtedly ethical if philanthropy is linked to corporate social responsibility; it is undoubtedly commercial if it is linked to corporate social responsibility. We expect that Chinese entrepreneurs will find their way to corporate social responsibility in such a debate.