新媒体时代,新媒体成为高职院校道德教育的重要手段,也已经成为影响到的教育的重要方面,在带来一定机遇的同时,新媒体也为高职院校道德教育带来挑战,所以高职院校学生的道德教育创新显得尤为重要。伴随着新媒体的发展,新媒体成为影响高职院校道德教育的重要方面,给高职学生道德教育带来挑战与机遇,创新新媒体环境下的高职学生道德教育成为新时期重要的课题。新媒体传播因其与传统媒体的不同,对高职学生道德 In the new media era, new media has become an important means of moral education in higher vocational colleges. It has also become an important aspect of the education that is affected. While bringing some opportunities, the new media also poses challenges to the moral education in higher vocational colleges. Therefore, the innovation of moral education in vocational college students is particularly important. With the development of new media, new media has become an important aspect that affects moral education in higher vocational colleges. It brings challenges and opportunities to higher vocational students’ moral education. Innovating moral education of higher vocational students under new media environment has become an important issue in the new era . Due to its different from traditional media, new media disseminates the moral of higher vocational students