高潮:路演是上市过程中最具戏剧性的片段。路演过程中,各方利益的博奕、箭拔弩张的说服与反说服和直接影响到上市成功与否的认购率,足以让企业家心力憔悴、如履薄冰。在“全球广告”时段,企业家能够切身体会到国市场对企业的认知差距,进而为企业全球化奠定了基础。 Climax: Roadshow is the most dramatic episode in the market. Road show process, the interests of all parties involved in the game, tacitly convinced and anti persuasive and directly affect the success of the listing of subscription rate, enough to make entrepreneurs haggard, treacherous. In the “global advertising ” period, entrepreneurs can experience the country market cognitive gap between enterprises, and thus lay the foundation for the globalization of the enterprise.