围绕着创新的谎言是不可避免的,因为,关于创新的话题正在铺天盖地席卷而来。现如今,无论是打开一本商业期刊,还是参加一场商业会议,都会不约而同地强调创新的重要性。问题是,太多的CIO将创新视为一种更多地发生在研发实验室的昏暗隐蔽处的孤立活动。而另一些CIO则会将一项新技术的部署草率地宣称为创新,在他们看来,创新就如超市的货架上那些摆放整齐的塑料包装的产品一般,只要 The lies around innovation are inevitable, as the topic of innovation is sweeping over. Nowadays, whether it is opening a business journal or attending a business conference, they all stress the importance of innovation. The problem is that too many CIOs see innovation as a solitary activity that occurs more often in the darkest shelter of research labs. Other CIOs, for example, blasphemed the deployment of a new technology as an innovation, in their view, as innovative as the neat plastic packaging on the shelves of supermarkets,