随着英美电子小说市场的急剧增长,学术和专业读物出版商已懂得如何更好更快地进军数字市场。大众出版商看重亚马逊等电子读物零售商,而专业出版商对市场有着更好的直接控制能力。如今,无论是大型跨国公司,还是小型的国内专业出版商,在学术和专业读物出版方面,有4大主流趋势。①专业化。大型出版商都想引领市场。对于非 With the dramatic growth in Anglo-American e-fiction markets, publishers of academic and professional publications have understood how to march into the digital market better and faster. Public publishers value e-book retailers like Amazon and professional publishers have better direct control over the market. Today, whether it be a large multinational or a small domestic professional publisher, there are four major trends in the publication of academic and professional publications. ① specialization. Large publishers want to lead the market. For non