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David A·Garvin教授提出的十个理念,是企业经理人正确认识企业新业务开发,领导企业持续发展的基础。现代企业的基础管理已经被企业经理人所重视和掌握。企业管理之争,在高层次上表现为对企业发展的管理。掌握企业新业务开发的特点,才能掌握企业发展的节奏与速度,实现持续发展。
The ten concepts proposed by Prof. David A. Garvin are the basis for managers to correctly understand new business development and lead the company’s continuous development. The basic management of modern enterprises has been valued and mastered by corporate managers. The struggle of enterprise management is manifested at the high level as the management of enterprise development. Only by grasping the characteristics of new business development of the enterprise can we master the rhythm and speed of business development and achieve sustainable development.