【摘 要】
：
2012年,在技术革新、政策规范、受众需求三方力量的推动下,电视产业发展驶上了快车道。2012年,全国电视人口综合覆盖率进一步增长,全国有线广播电视用户和数字电视用户不断增
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2012年,在技术革新、政策规范、受众需求三方力量的推动下,电视产业发展驶上了快车道。2012年,全国电视人口综合覆盖率进一步增长,全国有线广播电视用户和数字电视用户不断增加,内容创作生产繁荣创新,广告资源价值大幅提升。电视产业收入持续快速增长,预计超过2500亿元人民币。一、电视剧市场风起云涌,播出平台“剧战”愈演愈烈电视剧市场的亮点之一,是制作市场自由竞争度高,电视剧资源利用效率提升。2012年度,全国持有
In 2012, driven by the tripartite strength of technological innovation, policy and regulation, and audience demand, the development of the television industry drove up the fast lane. In 2012, the comprehensive coverage rate of the national television population further increased. The number of cable radio and television subscribers and digital television users in the country continued to increase, content creation and production were prosperous and innovative, and the value of advertising resources was greatly increased. TV industry revenue continued to grow rapidly, is expected to more than 250 billion yuan. First, the drama market surging, broadcast platform “drama” intensified One of the highlights of the TV drama market is the high degree of freedom in the production market competition, drama resource utilization efficiency. In fiscal 2012, the country holds
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